Asplundh keeps buying companies (Fitzwater, The Control Group, a business in Australia) and has to decide how each one is branded.
"Fitzwater kept its own management after joining Asplundh. Do acquired companies usually keep their name and web presence, or move under the Asplundh brand?"
Asplundh 'family of companies': Fitzwater (Oct 2025, kept its management), The Control Group, Australia (Sep 2026), Samsara fleet tech (Sep 2026). New co-presidents and COO in 2026.
It refers to a specific, verified recent event and asks for their view instead of pitching, so they describe the systems or integration pain in their own words.
| Property | CRM | Marketing automation | CMS / commerce | Sales & intent tools | Email & workplace |
|---|---|---|---|---|---|
| asplundh.com | Salesforce + Oracle (SPF) | None detected | WordPress | None seen | Microsoft 365, Proofpoint |
Asplundh rebrands some deals (Voltyx became Asplundh Power, Kupper became Asplundh Engineering Services) but leaves the rest on their own sites, from Webflow to Wix. None of them runs marketing automation.
| Acquired company | Deal | Website today | CRM / marketing | Web platform | Integration |
|---|---|---|---|---|---|
| The Control Group (Australia) | Sep 2026 | thecontrolgroup.com.au | None detected | Webflow | Own stack |
| Fitzwater Outdoor Maintenance | Oct 2025 | fitzwateroutdoormaintenance.com | None detected; self-hosted mail | WordPress + Asplundh's consent tool | Partly integrated |
| Bobcat Power | Mar 2025 | bobcat-power.com | None detected; Proofpoint | WordPress (Divi) | Own stack |
| Chevron Group / Chevtrain (NZ) | Jun 2024 | chevtrain.co.nz | None detected | Wix; Google Workspace | Own stack |
| Voltyx | May 2024 | voltyx.com → asplundhpower.com | None detected | WordPress on WP Engine | On parent stack |
| Kupper Engineering | Jul 2020 | kupperengineering.com | Brevo; Zendesk | WordPress (rebranded) | Partly integrated |
How we scanned: each site was rendered in a headless browser (homepage plus up to three inner pages) and matched against the open-source Wappalyzer fingerprint set (7,600+ technologies), then cross-checked with public DNS: mail servers, SPF senders, domain-verification records and marketing subdomains (go., info., email.). Account IDs (HubSpot portal, Pardot, Klaviyo) show whether brands share one instance. Every account was also checked on Wappalyzer.com. Acquisitions come from press releases, SEC filings and trade press; each acquired company's own domain was put through the same scan. Back-office CRMs are mostly inferred from DNS, so treat "inferred" as strong evidence, not proof.