Should meet 3/5 fit

Crown Brands Group

Raymond Dayan

Why meet them

Crown Brands is collecting heritage brands (Hanky Panky, Cosabella) and is a listed buyer at the event.

What to say

"Pairing heritage brands with an operating partner like Rafar is an interesting model. As you add categories, will each brand keep its own site and stack?"

Check first

Rafar runs e-commerce under licence, so Dayan may not own platform decisions.

Research notes

CEO, Crown Brands Group (backed by G72, the Gindi family office). Bought Hanky Panky (Dec 2025) and Cosabella (Jul 2026); listed as a buyer in M&A East DealSource; looking at new categories.

Why the opener works

It refers to a specific, verified recent event and asks for their view instead of pitching, so they describe the systems or integration pain in their own words.

Tech stack deep diveScanned 14 Oct 2026

All accounts →

CRMNone detected

Marketing automationKlaviyo ×2 (separate accounts)

FragmentationHigh

Property	CRM	Marketing automation	CMS / commerce	Sales & intent tools	Email & workplace
cbgny.com	None detected	None	WordPress on WP Engine	None seen	Microsoft 365
hankypanky.com	None detected	Klaviyo account XavZeb; Gorgias	Shopify	Elevar, PostHog	Microsoft 365
cosabella.com	None detected	Klaviyo account VYwzJB; Attentive SMS; Gorgias; Exponea CDP	Shopify (Global-e, Searchspring)	AdRoll	Microsoft 365

What it tells us

Each acquired brand runs its own Klaviyo account and its own Shopify store; the group site has neither.
The two brands even differ in tooling: Cosabella runs Exponea (Bloomreach) as a customer data platform plus Stamped and Rise.ai; Hanky Panky uses Yotpo for loyalty and reviews.
No shared customer view across brands. A group-level customer data and retention play fits.

Acquisitions and their stacks

Two brands, two Klaviyo accounts and no CRM at group level.

Acquired company	Deal	Website today	CRM / marketing	Web platform	Integration
Cosabella	Jul 2026	cosabella.com	Klaviyo VYwzJB; Attentive; Gorgias; Exponea	Shopify	Own stack
Hanky Panky	Dec 2025	hankypanky.com	Klaviyo XavZeb; Gorgias	Shopify	Own stack

Wappalyzer.com cross-check

cbgny.com Confirmed WordPress on WP Engine, nothing else.
hankypanky.com Confirmed Shopify + Global-e, Klaviyo, Yotpo loyalty and reviews, Pepperjam affiliates.
cosabella.com New detail Shopify + Global-e, Klaviyo, Attentive, Gorgias, Exponea (Bloomreach) customer data platform, Stamped, Rise.ai. A different loyalty and reviews stack from Hanky Panky.

How we scanned: each site was rendered in a headless browser (homepage plus up to three inner pages) and matched against the open-source Wappalyzer fingerprint set (7,600+ technologies), then cross-checked with public DNS: mail servers, SPF senders, domain-verification records and marketing subdomains (go., info., email.). Account IDs (HubSpot portal, Pardot, Klaviyo) show whether brands share one instance. Every account was also checked on Wappalyzer.com. Acquisitions come from press releases, SEC filings and trade press; each acquired company's own domain was put through the same scan. Back-office CRMs are mostly inferred from DNS, so treat "inferred" as strong evidence, not proof.