Live brand consolidation: Holman is retiring ARIZA and moving its website, digital properties and materials onto Holman, the same work as a multi-brand unification.
"You've been building out Holman's PE effort since leaving L2. Are you after platforms alongside the fleet business, or more integrations like ARIZA?"
ARIZA migration sits with Holman corporate, so ask Nick for an intro. PE team role not confirmed.
Took full ownership of ARIZA (Mexico), Sep 2026; ARIZA brand retired • Irion is building Holman PE (joined ~Jan 2025 from L2)
It shows we know about the ARIZA move without assuming he owns it, and it opens his PE thesis, which is where future add-ons (and their sites/CRMs) will come from.
| Property | CRM | Marketing automation | CMS / commerce | Sales & intent tools | Email & workplace |
|---|---|---|---|---|---|
| holman.com | Salesforce (via Pardot) | Pardot account 74722 (go.); Drift (DNS); SendGrid | WordPress on Cloudflare | Demandbase, The Trade Desk; PostClick landing pages | Microsoft 365, Proofpoint |
Holman unified seven divisions under one brand in 2022. Its 2024 dealership deals, Leith and Land Rover Lynnwood, still run their own dealer sites and vendors.
| Acquired company | Deal | Website today | CRM / marketing | Web platform | Integration |
|---|---|---|---|---|---|
| Land Rover Lynnwood | Apr 2024 | landroverlynnwood.com | Roadster (digital retail) | Dealer platform (blocks scanners) | Own stack |
| Leith Automotive Group | Mar 2024 | leithcars.com | 3 Birds Marketing (news.); Proofpoint | Dealer platform (blocks scanners) | Own stack |
| ARI (rebranded, not acquired) | Mar 2022 | arifleet.com → holman.com | Holman stack | Redirects to Holman | Folded in |
| St. Louis Motorcars | Mar 2020 | Holman Motorcars site | Holman stack | Holman Motorcars | On parent stack |
◆ AI signal: Anthropic or OpenAI domain verification found in DNS, usually a sign of an enterprise Claude or ChatGPT rollout.
How we scanned: each site was rendered in a headless browser (homepage plus up to three inner pages) and matched against the open-source Wappalyzer fingerprint set (7,600+ technologies), then cross-checked with public DNS: mail servers, SPF senders, domain-verification records and marketing subdomains (go., info., email.). Account IDs (HubSpot portal, Pardot, Klaviyo) show whether brands share one instance. Every account was also checked on Wappalyzer.com. Acquisitions come from press releases, SEC filings and trade press; each acquired company's own domain was put through the same scan. Back-office CRMs are mostly inferred from DNS, so treat "inferred" as strong evidence, not proof.