StoneMor became Everstory after building up about 470 locations. He may have moved on.
"Since the StoneMor-to-Everstory rebrand, how do the acquired funeral homes handle local names and web presence?" (only if he's still there)
LinkedIn suggests he may now be at GAF; check his badge.
StoneMor became Everstory Partners in 2023 (~470 locations, many acquired).
It refers to a specific, verified recent event and asks for their view instead of pitching, so they describe the systems or integration pain in their own words.
| Property | CRM | Marketing automation | CMS / commerce | Sales & intent tools | Email & workplace |
|---|---|---|---|---|---|
| everstorypartners.com | HubSpot | HubSpot portal 46223379 | WordPress | None seen | Microsoft 365 + Google Workspace (SPF) |
| stonemor.com | HubSpot | Redirects to Everstory | WordPress | n/a | Microsoft 365 |
Acquired locations keep their own names and domains but run on one shared WordPress template with Invoca call tracking. HubSpot is on the parent site, but locations mostly don't use it.
| Acquired company | Deal | Website today | CRM / marketing | Web platform | Integration |
|---|---|---|---|---|---|
| Franklin Memorial Park | Jun 2026 | franklinmemorialpark.org | Invoca; no HubSpot | WordPress (shared template) | Partly integrated |
| Park Lawn portfolio (84 locations) | Dec 2023 | Location sites not mapped | — | — | Not scanned |
| Anderson Funeral & Cremation | Sep 2022 | andersonfcs.com | HubSpot sending (SPF); Invoca | WordPress (shared template) | Partly integrated |
| Daly Seven, MacDonald, Roselawn properties | 2022 | Not named in filings | — | — | Not scanned |
◆ AI signal: Anthropic or OpenAI domain verification found in DNS, usually a sign of an enterprise Claude or ChatGPT rollout.
How we scanned: each site was rendered in a headless browser (homepage plus up to three inner pages) and matched against the open-source Wappalyzer fingerprint set (7,600+ technologies), then cross-checked with public DNS: mail servers, SPF senders, domain-verification records and marketing subdomains (go., info., email.). Account IDs (HubSpot portal, Pardot, Klaviyo) show whether brands share one instance. Every account was also checked on Wappalyzer.com. Acquisitions come from press releases, SEC filings and trade press; each acquired company's own domain was put through the same scan. Back-office CRMs are mostly inferred from DNS, so treat "inferred" as strong evidence, not proof.